Getting Study methods right

The biggest issue for anyone in his or her academic years is to gain knowledge and clear papers in order to get good grades and marks.

And so the biggest source of concern for anyone (in this position) should be to understand how to get studying techniques right.

Usually people try to read through the academic text and then just comprehend it which they believe is equivalent to memorizing.

But it is a faulty approach which only leaves the student high & dry during those crucial moments when the student is trying hard to compose and write a proper technically worthy & content rich answer while attempting a particular theory examination, a viva exam, a practical exam etc.

This only leads to either failure or scoring fewer marks which further leads to dejection and lack of enthusiasm in future academic endeavors.

People, when they are in their student years must be given some workshops about studying techniques with some working examples so that they can get a very good idea about how to study in an effective manner in order to excel in the exams.

One technique that proves to immensely beneficial for studies is the R4 technique which stands for Read, Recite, Recall & Repeat.

First a person is expected to read out the text. Reading should be done in a slow and steady manner in order to grasp the matter correctly.

Then the person is supposed to recite the matter either quietly or in a loud manner. This proves to be an effective second reading and also helps the person in retaining the first bits of data. It must be noted that the retention power varies from person to person.

Then the person is expected to hide the text and recall all what he has read and recited just now. At first the person would not remember much and even if he or she has been able to understand the concept then also that person would find it difficult to reproduce the answer in a manner which is academically acceptable to the concerned examiner.

Finally, the person needs to repeat the whole process in order to better the data retention in his or her mind. This is very important as repeated memorizing can help anyone understand and mug up matter in an effective manner which can then be reproduced quickly & properly at a later data.

This simple approach can go a long in helping the students in memorizing their respective subjects and perform well in their academic examinations.

Education might need a new approach

Education has always been pivotal for any person’s professional as well as personal growth. This is an undeniable fact and so education is always given top priority in any child’s life.

This means that almost everyone is exposed to some sort of an academic environment since childhood and hence education as a concept & as a field proves to be highly impactful.

Here we need to ask ourselves that if education proves to be so influential (which it really does) then should it not be reviewed from time to time so as to keep it in sync with time and make it more apt?

Education really needs to be looked into as some major changes might be needed to be incorporated due to the changing times.

Gone are those days when a student was going to clear his or her high school and then happily take up some work or when a student would do a Bachelor’s degree and be considered erudite.

These days everyone aspires to reach out to the highest levels right from there middle school days primarily thanks to the ever-growing & continuously evolving dreams of the parents.

Now, one awkward reality needs to be faced and accepted which is that not everyone makes it to the top or even to the table top.

Not everyone makes it big in life but every student subjects himself or herself to maximum amount of ambitions in school days and this really proves to be disastrous later in life.

Such students are unable to last the tides of time and end up flowing away with rising waves of resentments only to drown in the whirlpool of depression or fade away in the darkness of bad lifestyle habits.

Under such circumstances it becomes doubly important to understand the true meaning of education.

Education should be very vocational training centric and not theory centric. It should teach students to discard the elitist dreams and opt for a more contentment driven lifestyle.

Students must be taught the relevance and applicability of hobbies and so they should be encouraged to take up at least one hobby early in life.

It is very important that the right kinds of learning are imparted to students at the right age & right measures in order to make them stable and productive individuals who can then contribute to the growth and development of their respective societies.       

A whole new approach and way due to Digitization

Digitization has hit the Marketing Communication world like storm. Since the start of the 21^st century it has been proving its worth in one way or the other. Let me start by saying that Digitized Marcom gained prominence with the start of the website hosting on the net.

Websites back then were needed to be not only robust and relevant in look & feel but also were supposed to be very high on marketability concepts as well.

This means that websites were and still are not just supposed to look good but also are supposed to positively impact the viewers from the marketing viewpoint.

The story then went on to a totally new level with the emergence of the Social Networking Sites (SNS) which allowed for greater connectivity and catering to sharing of more data in a much more convenient a manner.

Social media website especially Facebook and Orkut (once upon a time) redefined the concept of chatting and sharing photos, videos, music etc and in their own small ways started to truly symbolize the identity & nature of the legendary Internet 2.0 which today has graduated to the mighty Internet 3.0 which, one day, would surely turn into the mammoth Internet 4.0.

They (along with Video hosting websites like Youtube) also began to attract more and more people to the Internet in droves which then kick-started the concept of Digital media based entertainment experience that carries on evolving with the adoption of newer technologies.

All these development created more scope for Advertising and Marketing Communication activities over the Internet or shall we say the Digital Domain or even the Electronic Highway.

A new field called Digital Marketing, and now Internet Marketing, emerged to address the newness that had been created and that was flourishing over the Digital media.

Digital Marketing has been around for 12 years now and its concepts can easily be used to effectively carry out various Marketing Communication campaigns and activities over the Internet.

But the newness and dynamism on the Electronic Highway keeps getting redefined and still remain largely unheeded.

I am sure this will maintain the various exciting and lucrative challenges for the Digital Marketing professionals at present and in future.